BizFractals

Build A Niche Store is about a good keyword niche market in eBay. So how do you find a good niche?

If you are looking at creating a site like eBay.com itself, in all its entirety, you will probably do a lot of keyword research pertaining to various categories. But if you want to start up a simple site with a limited range of products, such extensive keyword research may not be required.

As an analogy to keyword research, imagine you supply products to a supermarket. It’s an active place where lot of traffic comes in and sales happen. Suppose you are a dealer in a particular product, people looking for your products or related will come in search for you. The broader your product range, the broader the traffic you get, and the broader your sales. The idea of a niche market is to be the dealer of a product for which people come in search for, but there is only a limited number of sources.

Considering that you already have a product category in mind, what you can do is go for a keyword tool to do the research for you. You can use the Google Adwords Keyword tool to find prospective keywords; but I suggest that you try Keyword Discovery’s free keyword research tool, because, compared to Google’s Adword tool, here you can see the searches in numbers. (Another one is Rapidkeyword, which is a desktop keyword tool, and you can try it totally free for one day).

A good root keyword (the supermarket analogy above) is considered mostly to be anything with about 20,000 to 25,000 search results, which means it is an active area. For example, suppose I go for the keyword “clocks”. That would have more than 20K searches. In this, I would want to decide if I want to go for antique clocks, wall clocks, grandfather clocks, german clocks, etc. Dig through the results and find the niche you want to promote.

When people search for a product, they do a “targeted search” in search engines. Such people look either for information related to a topic, or to find the best places to buy. This is where niche marketing works for publishers. When a product related keyword is searched for, and people reach your site looking for such products, there is every chance that a good percentage of such traffic converts to sales.

Once you have your niche, next step would be to look in eBay on what is happening in that market.