BizFractals

As you know, when you write an article, it should be interesting as well as informative. Anyone can write an article, think and put in the words on paper (or notepad or your favourite editor). It can be about the burning changes in the world today or about yesterday’s lunch. But ideally, your reader should find it interesting. Your article should be all about the effect it will have on the reader than it will have on search engine spiders. As someone (I think Shakespeare) rightly says - “The Right Words Spoken At The Right Place At The Right Time” will have the required effect on your readers.

The title - Love at First Sight

Visitors to a blog are information seekers. They put their query in search engines, look through social bookmarking sites, or read through forums and articles and click on signature links to reach your site. Search engines index your pages “as is” - or as given to them - with the title and a small description shown. One reason why most of the successful internet marketers emphasize on the effect of the title of your webpage is because it is what is shown to the viewers by search engines. If the title doesn’t get the reader in, you’ll lose them to someone else (unless they already know you).

What you convey in your article

You got your reader to read your article, and he or she has gone through the whole. If they got what they wanted, or found something else which is interesting or appealing to them, they might click around your site to other pages, or even become loyal subscribers to your site. But if they didn’t find what they came in looking for, or if they didn’t find anything else interesting in there, they would probably get back to the search engines and query for information. Of course your site will come up in the results again, but someone who has already been through it once might tend to ignore it.

Your article is like a shop full of products. If your reader doesn’t find what they wanted to buy from you, they’ll go to a different shop - period!

When you start writing an article, convey that to the reader in an interesting manner. Whatever product you sell, the package it comes in should be catchy. Try to make it appealing to the user, spice it up with some good humor - make your user feel like it is a conversation to them rather than an article.

Using keywords in titles

What most people who get into article marketing does not understand is that adding keywords in your title helps your users in many ways than it does the google spider. The spider will just index your site based on the keywords it has, and rank it considering about a hundred other factors. The user who gets to read your article might get converted to a subscriber or buy something that you sell on your site. Show me a spider doing that!

Search Engine Spiders helps in one way - they present to the user exactly what you type in your title, and the excerpt of your content. It is in your hands to give it a catchy title which is relevant to your article and get the user to come to your site.

Keyword research - do it the right way

Having said the above, if you do not do your research, you fail your internet marketing exam. When you do a keyword research, you already have the main topic that you are dealing with in hand. What you would be doing is looking for keywords that most people in your market would search for, and then look for ways of using it to get traffic.

Your market is the set of people who search for articles under your topic. To get the most traffic to your site, you need to know your “niche”, or the set of keywords which people search for but there aren’t many articles about. Keyword tools like WordTracker lets you know about keywords under your topic and the number of results there are for those keywords. Find such keywords where there is more demand than the supply, and be the king in that area.

Writing with passion

This is one reason I am not a big fan of “high paying keyword lists”. They might be high paying, but you may not be able to get many interesting articles out if you don’t have a passion for it yourself. For example, if you are really fond of writing about books, you may not be able to write about “mesothelioma lawyers” (which, I believe, is a high paying keyword).

Find a topic for yourself first, and then start developing articles from it. Write your articles, write it for your readers, make it interesting, and feel good about it once it is written. Then go for the title - put in your keyword research in action here - and give it the right keywords to get that group of people interested in your site. More traffic will follow!